Job Description

Senior Media Planner/Buyer

Job Description
The Senior Media Planner/Buyer will develop and implement omnichannel media strategies while making decisions based on the analysis and interpretation of data. Must have experience purchasing paid media on behalf of a government entity and experience executing recruitment campaigns.
Salary range: $85-90k/annually

Supervisory Responsibilities

• The Senior Media Planner/Buyer position does not supervise other employees.

Duties & Responsibilities

• Research client’s needs and provide insight into paid advertising and sponsorship opportunities.
• Responsible for media planning, negotiation, and buying for all clients, as directed.
• Determine the best strategic media mix given the nature of the target audience, client’s business objectives, KPIs, budget, creative imperatives, and preferred advertising media.
• Monitor the performance of all media placements in flight and make suggestions on optimization as needed.
• Work closely with the marketing strategist to assess media results and report on key metrics.
• Stay up to date with the current media landscape and latest media trends by engaging in self-guided research and scheduling vendor meetings.
• Build and maintain relationships with our clients and with advertising and media vendors.
• Prepare visual presentations on media recommendations to internal and external clients on an as-needed basis.
• Collaborate with team leads to create the best solution to meet the client’s goals on time and on budget.
• Support the media team as needed or assigned.

Knowledge, Skills & Abilities

• Strong knowledge of all existing media, including TV, radio, streaming services, digital, programmatic buying, social platforms, and emerging media options.
• Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns.
• Negotiation skills: value-added, total cost, etc.
• Excellent interpersonal and communication skills.
• Good analytical and organizational skills.
• Work well in a team environment but thrive independently.
• Effective at working under pressure and meeting tight deadlines.

Education & Experience

• Bachelor’s degree in business, market research, communication studies, marketing, or relevant field plus 10 years of experience in advertising, marketing, or related industry.
• Experience as a government contractor is a plus .
• Professional certification is a plus such as Meta, Google, etc.

MarCom Group utilizes our own internal Talent Acquisition Organization to fill our employment needs. If you are contacted over the phone or e-mailed, by a company listing a MarCom Group job and requesting your personal information, allegedly on MarCom Group’s behalf, please do not respond.

MarCom Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Job Tags

Full time, For contractors,

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