Job Description
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for a a Customer Lifecycle Management Strategist to help us do extraordinary things.
We are looking for a seasoned CRM leader to build a lifecycle marketing strategy for Mac. In this role, you will be responsible for designing the customer journey from the ground up in partnership with marketing and development teams. You will stitch together various touchpoints throughout the customer’s lifecycle from digital (on-line) to the physical (in-store). You will leverage complex data sets, automation and more to deliver the best customer experience in a way that feels magical, personal and seamless.
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Description
As the Customer Lifecycle Management Strategist for Mac, you will play a critical role in defining marketing strategies for the Retail consumer. You will operate as an independent contributor, driving the global strategy and ensuring that our initiatives maintain brand integrity.
Define and Optimize the Journey: Leverage insights to craft and improve the performance of Mac communication journeys from engagement to upgrade. Work closely with analytics to prioritize and execute key tests to drive program learnings.
Business Reporting: Analyze performance and report on a regular cadence.
Advocate for Feature Enhancements: Define business case and collaborate with Product to advocate for enhancements to improve the customer journey.
Coordinate Communications: Collaborate with key partners to ensure Mac-specific communications fit within broader set of communications a customer may receive.
Marketing and Privacy Compliance: Ensure that all activities comply with local privacy and marketing regulations, and are tailored to meet the cultural marketing nuances of each market.
Project Management: Manage multiple projects ensuring timely execution and alignment with overall business objectives.
Minimum Qualifications
- Experience: 7+ years marketing experience; 4 years experience in customer lifecycle marketing.
- Technical Skills: Proficiency in CRM tools and platforms; experience leveraging email is essential.
- Data Analytics: Demonstrated ability to analyze data, interpret performance metrics, and adjust strategies based on insights.
- Communication & Teamwork: Excellent communication and interpersonal skills, capable of collaborating across global teams and presenting to senior leadership.
Key Qualifications
Preferred Qualifications
- Background marketing consumer electronic products for a retailer (either in-house or through management consulting)
- Familiarity with push, SMS, in-store, in-app, and contact center touch points.
- Track record designing journeys that balance personalization and privacy.
- Highly self-motivated, able to work independently, and manage projects with minimal oversight.
- BA/BS in Marketing or equivalent experience.
Education & Experience
Additional Requirements
Pay & Benefits
- At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
- Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
As the Customer Lifecycle Management Strategist for Mac, you will play a critical role in defining marketing strategies for the Retail consumer. You will operate as an independent contributor, driving the global strategy and ensuring that our initiatives maintain brand integrity.
Define and Optimize the Journey: Leverage insights to craft and improve the performance of Mac communication journeys from engagement to upgrade. Work closely with analytics to prioritize and execute key tests to drive program learnings.
Business Reporting: Analyze performance and report on a regular cadence.
Advocate for Feature Enhancements: Define business case and collaborate with Product to advocate for enhancements to improve the customer journey.
Coordinate Communications: Collaborate with key partners to ensure Mac-specific communications fit within broader set of communications a customer may receive.
Marketing and Privacy Compliance: Ensure that all activities comply with local privacy and marketing regulations, and are tailored to meet the cultural marketing nuances of each market.
Project Management: Manage multiple projects ensuring timely execution and alignment with overall business objectives.
Job Tags
Local area, Relocation,